Manny's Instagram is a love letter to Vegas. narrated by the guy running to lead it. Every post celebrates a Vegas thing: a person, a corner, a meal, a memory, a problem, a fix. The candidate becomes synonymous with the city. Voters don't feel pitched. They feel seen.
Account
@mannykess4nv
Hashtag
#MannysVegas
Inspiration
Spencer Pratt's authenticity formula
Catchphrase
Vegas, let's go.
The brand operates in FOUR layers. This is intentional.
🏛 votekess.com (the canonical campaign site). Red & white, classic American political branding. The Manny Kess voters meet first.
👤 mannykess.com (his professional / personal hub). Carries his Manny@MannyKess.com email, business identity, The Kess Group context. The Manny Kess people Google.
🎩 mk.presvault.com (fundraiser invitation). Gold, italic Cormorant, glassy luxury. The Manny Kess donors are invited to.
📱 Instagram (this playbook). Borrows red/white from votekess.com, keeps Pratt-energy for daily voice. The Manny Kess people follow.
All four feature the same human, different settings. The contrast IS the brand.
Strategy & Voice
Why Pratt works · and how Manny steals it
Strip away the crystals and you find 5 repeatable mechanics. The Pratt magic isn't his persona. it's his refusal to perform a sanitized version of himself. That's what we give Manny.
Mechanic
What Pratt does
What we steal for Manny
High-frequency authenticity
5–10 posts/day, raw phone footage, zero polish
Manny posts 3–5×/day, vertical, native
One unforgettable obsession
Crystals, hummingbirds
Manny's = Vegas itself (every neighborhood, every diner, every small biz)
Self-aware confidence
He KNOWS he's ridiculous; that's the wink
Manny's wink: "I'm a politician posting like a normal human, weird right?"
Talk like a friend
Voice-memo cadence, no PR script
Em-dashes, casual em-PHA-sis, "okay so check this out"
White-bg portrait with bold red Anton stack: ENTREPRENEUR. INVESTOR. BUILDER. Italic Playfair subhead anchors to his real bio ("Two decades building in highly regulated industries"). Closes with "Now running. Clark County Commission. District E." Permanent Marker sig.
"Entrepreneur. Investor. Builder."
1080×1350 · the credentialing post · positions him pre-vote
For the record.
Entrepreneur. Investor. Builder. Two decades building businesses in highly regulated industries. Now running. Clark County Commission. District E.
Manny
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #EntrepreneurForOffice #BuilderNotPolitician #KessGroup #LasVegas #VegasBuilt #SmallBusiness #LocalEconomy #ClarkCounty #Nevada #SmallBusinessNV
B · Three labels
Three labels. None of them 'politician.'
That's the resume Clark County needs.
#MannyKess #VoteKess #DistrictE #EntrepreneurForOffice #BuilderNotPolitician #RealLeadership
C · Short
Entrepreneur. Investor. Builder.
Save this for when someone asks 'who's running?'
#MannyKess #VoteKess #DistrictE #EntrepreneurForOffice
25. Hot take · "I sign paychecks. I know what regulation costs."
Red-bg portrait. The entrepreneur's clapback to career-politician regulators. Speaks directly to small biz owners and hospitality workers who get it. "Two decades. Hospitality. Real estate. Restaurants. Real businesses. Real margins. Real people."
For the record.
I sign paychecks. I know what regulation costs.
Two decades. Hospitality. Real estate. Restaurants. Real businesses. Real margins. Real people. That's what's been missing on this Commission.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #SmallBusinessNV #LasVegasSmallBiz #HospitalityIndustry #RegulationReality #EntrepreneurForOffice #LasVegas #KessGroup #VegasBuilt #SupportLocal #ShopSmall
B · Industry rally
Tag the small biz owner who's tired of regulators who've never met a payroll.
#MannyKess #VoteKess #DistrictE #SmallBusinessNV #LasVegasSmallBiz #SupportLocal #RegulationReality
C · Receipts
I sign paychecks. I know what regulation costs.
Two decades of receipts.
#MannyKess #VoteKess #DistrictE #KessGroup #EntrepreneurForOffice
Critical rule: Posts get drafted same-day they get posted. The voice dies if it's pre-batched 2 weeks out. Rolling 48-hour drafts max.
Engagement multipliers (Pratt's secret weapons)
Tactic
How
Story polls
"Carne asada or al pastor?" "More potholes or more parks?". algorithm gold
Story questions
"Ask me anything about District E". once a week. Answers become future content
Story countdowns
FUNDRAISER countdown sticker for May 27. pinned to all Stories starting May 20
Story link stickers
Drive RSVPs to mk.presvault.com
Resharing tagged content
Every supporter who tags @mannykess4nv gets reposted. Encourages tagging.
Reels with trending audio
At least 1×/week. Use a trending sound layered under his own voice.
Guardrails
What we don't post
The Pratt voice only works if it's never weaponized. These are the hard lines.
❌ Don't post
Why
Mocking other candidates / opponents
Pratt mocks celebrities; we don't mock political opponents. too easy to clip out of context
National political takes
Manny's a LOCAL candidate. National hot takes fracture coalitions. Stay LOCAL.
Bars, clubs, alcohol consumption
Vegas-specific risk for any candidate. Even at our own fundraiser. show the room, not the bar.
The fundraiser street address. EVER
Even in BTS clips, blur or angle around any street sign. The gating is the strategy.
Anything mean about a real person, even jest
Pratt's mockery is mostly self-directed. Ours should be too.
Static "campaign poster" graphics with no voice
Those die on IG. Push them to X/Twitter if anywhere.
Endorsement promises or donation asks in EVERY post
Algorithm punishes ask-heavy accounts. 1 ask per 10 posts max.
Content that requires explanation
If a friend wouldn't get it in 3 seconds, kill it.
Profile Setup
The bio, the Highlights, the link
Profile photo
Keep the polished candidate headshot (Manny in suit). The K mark belongs as a brand identifier. but the profile photo is the human face for trust.
Bio rewrite
Current bios from political candidates tend to read like a résumé. Manny's bio should sound like a person.
Manny Kess for Clark County Commission · District E
Born & built in Vegas. Hot takes, real food, real people.
Big things, District E.
RSVP → mk.presvault.com
Link in bio
Point it directly to mk.presvault.com (drives RSVPs + lives at the canonical campaign URL). After May 27, swap to the campaign donate page or a Linktree if multiple links become necessary.
Highlights covers (gold K series)
Five Highlights covers, each a gold-K-on-black tile with a Cousine label underneath. Consistent grid look.
Highlight
Cover label
Contents
The Evening
EVENING
BTS + recap of May 27 mansion fundraiser
District E Tour
DISTRICT
Neighborhood walks, every stop
Manny's Plate
PLATE
Every local spot featured
Real Talk
REAL TALK
All Tuesday/Thursday monologues archived
Coalition
COALITION
All Coalition Drop features
Three pinned posts
Reveal Reel. "I'm taking back my Instagram" (see the next section)
Why I'm running. 90-sec carousel or Reel articulating the District E vision in 3 sentences
The Fundraiser Recap. once posted on May 28, this gets pinned in place of an earlier slot
Visual Identity
A grid that looks like Manny
No two Pratt posts look the same. but you ALWAYS know it's him. Same energy for Manny: variety inside a recognizable system.
Color palette
Token
Use
Hex
Vegas Gold
Accents, K mark, highlights covers, sticker borders
#F0C85F
Champagne
Bright highlights, text glows
#FDE58C
Vegas Night
Backgrounds when needed
#060507
Ivory
Text on dark backgrounds
#F5EAD3
Type stack
Cormorant Garamond Italic. quote pulls, dramatic moments, the K mark itself
Bottom-right corner watermark on any "branded" Reel (small, ~60px, low opacity)
Outro frame: black with the K mark center, holding 0.8 seconds
Highlight covers: K mark dominant, Cousine label below
Story stickers: K mark used as branded "chapter break"
Never on a Manny's Plate post. those should feel raw / candid / unbranded
Grid layout rhythm
Every 3rd post = "branded" (Reel cover with K outro, Real Talk monologue, Coalition Drop graphic). Every other post = candid/native (Manny's Plate, District Tour, Behind the Suit). This creates a visible rhythm in the grid:
Dark gradient + native IG poll sticker + Cousine label
Countdown card
Days to fundraiser / election
Cousine numeral, gold gradient, K outline
Repost frame
Tagged supporter stories
Translucent overlay with "TAGGED · @username" label
Episode 01 · The Pinned Post
The Reveal Reel · "I'm taking my IG back"
First post under the new voice. Sets every expectation for what's coming. Gets pinned. Becomes the calling card every new follower sees first.
Concept
Manny walks the Las Vegas Strip at golden hour, talking to camera, sunglasses on. Cinematic but handheld. Last 5 seconds: tight shot, glasses come off, looks at the lens, says the catchphrase. Cut to black with the gold K mark.
Specs
Format: Reel · vertical 9:16 · 60 seconds
Camera: phone, handheld (NOT stabilized. slight motion is the point)
Audio: his own voice + ambient Strip sound. No trending audio for this one. voice carries it.
Wardrobe: open-collar shirt, no jacket. Sunglasses. NOT a suit.
Time of day: Golden hour (45 min before sunset on the Strip)
Storyboard
01
Wide shot. Manny walking past Bellagio fountains, sunglasses on, looking ahead. He turns and notices the camera.
0:00–0:06
02
Medium shot. "Big news. I'm taking my Instagram back from the consultants."
0:06–0:14
03
B-roll of him entering a small diner / shaking hands / eating tacos at a counter. (Show, not tell.)
0:14–0:28
04
Back to walking. "Starting today this is me. Eating where I actually eat. Walking the district I actually want to lead. Saying what I actually think."
0:28–0:42
05
"District E deserves a Commissioner who shows up. Not a press release. Buckle up."
0:42–0:52
06
Tight shot. Sunglasses come off. Looks at camera. "Vegas, let's go."
0:52–0:57
07
Cut to black. Gold K mark center-screen, fades up + holds.
0:57–1:00
Caption (post)
Big news.
I'm taking my Instagram back from the consultants.
Starting today this is me. eating where I actually eat, walking the district I actually want to lead, saying what I actually think.
District E deserves a Commissioner who shows up. Not a press release.
Buckle up.
Vegas, let's go. #MannysVegas
Posting notes
Post day: Saturday 5/17 evening (between 6–9pm PST when Vegas IG engagement peaks)
Pin immediately after posting
First comment from Manny himself:"Drop your favorite Vegas hole-in-the-wall below. I'm hitting every one of them between now and election day." (Pratt move. fuel the comment thread from minute one)
Cross-post: TikTok same day, X/Twitter as native upload (NOT a link)
Production · Day 1
The Reveal Reel · Shoot Kit
Everything Manny needs to capture the inaugural pinned post in one golden-hour session. Shoot in 45 minutes. Edit on the phone. Post by 7pm PST same day.
The window
Date
Saturday 5/17 (or earliest available golden hour)
Golden hour
Vegas sunset ≈ 7:35pm. Shoot 6:50pm–7:30pm
Backup window
Sunrise (5:30–6:10am). same warm light, no crowds
Post by
7pm PST that evening (peak Vegas IG engagement)
Location · pick ONE
District E rooftop or street corner facing the Strip (best). positions Manny as a District E resident looking AT Vegas, not a tourist IN Vegas. Sunset hits the Strip glass behind him.
Empty parking lot near a closed/quiet casino at golden hour. unique, no tourists, Strip skyline framed behind
Sunset Park or Desert Breeze Park (District E adjacent). open sky, less tourist energy
Avoid: Bellagio fountains, Welcome to Las Vegas sign, Fremont Street. Those positions Manny as a tourist. The whole point is "I LIVE here, I'm not visiting."
Wardrobe
Open-collar shirt. white, light blue, or cream. NOT a suit. NOT a tie.
Sunglasses. Aviators or Wayfarers. classic, not flashy. (They come off in the final shot. that's the emotional beat.)
Watch visible on wrist (small detail but adds texture in close-ups)
Hair: how he normally looks. Not over-styled.
Gear
Phone. iPhone 14+ shooting in 4K at 30fps (NOT 60fps. 30 looks cinematic). Default video, not Cinematic Mode (CM softens edges weirdly).
Audio. Lavalier mic clipped inside the collar. (Rode SmartLav+ runs ~$50. Worth every penny vs. phone mic.) Fallback: phone mic only, but record voiceover separately later.
Stabilizer. Phone gimbal (DJI Osmo Mobile is the standard) if available. If not, hand-held is acceptable. Pratt's content is intentionally a little shaky.
Camera operator. One person who can walk backwards smoothly. Sammy or a team member.
The 7 shots
01
Wide · 6 sec · 0:00–0:06
The "noticing" shot. Camera operator walks backwards. Manny is walking toward camera, sunglasses on, looking away (like he's lost in thought). At ~3 sec he notices the camera and slightly smirks at it. Backdrop: Vegas skyline behind him.
Direction: don't pose. Walk like you're going somewhere.
02
Medium · 8 sec · 0:06–0:14
Camera operator stops. Manny walks into the medium frame. Stops. Direct to camera: "Big news. I'm taking my Instagram back from the consultants."
Tone: conversational. Slight smirk. Not formal.
03
B-roll montage · 14 sec · 0:14–0:28
Cut away to a SECOND shooting location (a diner). 3–4 quick B-roll cuts (~3 sec each):
Manny entering a small diner (door swing, ambient sound)
Manny at the counter, shaking hands with the owner (no faces unless permission)
Manny eating tacos at a counter. close-up of the food and his hand
Manny walking out, sunlight catching his face
Suggested second-location: Tacos El Gordo on Bonanza, or Roberto's Taco Shop. Pick the one Manny actually visits.
04
Medium walking · 14 sec · 0:28–0:42
Back to the Strip-facing location. Manny walking toward camera again, talking: "Starting today this is me. Eating where I actually eat. Walking the district I actually want to lead. Saying what I actually think."
Use the em-PHA-sis. "Eating where I actually eat". hit "actually."
05
Medium · 10 sec · 0:42–0:52
Manny stops walking. Slight angle change. Direct to camera: "District E deserves a Commissioner who shows up. Not a press release. Buckle up."
"Buckle up". punch it. Slight head nod.
06
Close-up · 5 sec · 0:52–0:57
Tight shot of Manny's face. He takes the sunglasses off slowly. Eye contact with the lens. "Vegas, let's go."
The whole reel lives or dies on this 5 seconds. Practice it 10 times. Pick the take where his eyes catch the light.
07
K outro · 3 sec · 0:57–1:00
Cut to black. The k-outro.png asset fades up center-screen, holds for 2.5 sec. Audio: clean drop, no music.
This is the asset I already rendered. pull it from the Asset Library section below.
Editing checklist (CapCut on Manny's phone, 15 min)
Import all 6 video clips + the k-outro.png
Arrange in sequence. Trim each cut tight (no dead frames between)
Audio: keep ambient sound under voice clips. Lower B-roll audio under Manny's words.
NO music for this one. voice and Strip ambient sound only.
Add k-watermark.png in bottom-right corner of every Manny-on-camera shot (low opacity ~70%)
Export 1080×1350, H.264, ~30 Mbps
Posting checklist
Post as Reel (not feed video. Reels get 5× the algorithm reach)
Caption: copy from the Reveal Reel section above
Cover image: pick the frame from Shot 06 where he's mid-glasses-removal
Pin the post immediately from the 3-dot menu
Cross-post to TikTok (just upload the same MP4, copy/paste caption with TikTok-specific tags: #LasVegas #Nevada #ClarkCounty #MannysVegas)
Manny posts the first comment himself: "Drop your favorite Vegas hole-in-the-wall below. I'm hitting every one of them between now and election day."
Reply to first 20 comments within 1 hour
14-Day Launch Calendar
Through the fundraiser and the morning after
Daily posts from launch (May 17) through May 30. Each entry: pillar tag, format, best time, visual concept, full caption, and Story add-ons. Drafts are starting points. Manny tweaks for voice before posting.
01Sat · May 17
Reveal ReelReel · Pinned6–9pm PST
Concept
The pinned reveal reel. Manny on the Strip at golden hour, sunglasses, "I'm taking my IG back." See full storyboard in the Reveal Reel section above.
Caption
Big news.
I'm taking my Instagram back from the consultants.
Starting today this is me. eating where I actually eat, walking the district I actually want to lead, saying what I actually think.
District E deserves a Commissioner who shows up. Not a press release.
Buckle up.
Vegas, let's go. #MannysVegas
Story add-ons
Story 1: "🚨 NEW POST" sticker pointing to the Reel
Story 2: Behind-the-scenes selfie from filming location
Story 3: Poll. "Should I do a Vegas food review series? YES / OBVIOUSLY"
02Sun · May 18
🍽 Manny's PlateCarousel · 3 slides10am PST
Concept
Sunday brunch at a beloved Vegas spot. Suggestion: Tacos El Gordo (East Vegas, immigrant story, instant local credibility). Slide 1: wide of the counter / line. Slide 2: close-up of the food. Slide 3: selfie with the owner or longtime cook. Tag the location and the owner's account.
Caption
First stop on Manny's Plate.
@tacoselgordobc. Tijuana style, since '98, the line out the door tells you everything. Carlos has been doing the trompo since opening day.
This is District E. Not the casino floor. Not the press release. THIS.
Drop your favorite hole-in-the-wall below. I'm hitting every one of them between now and election day.
Vegas, let's go. #MannysVegas
Story add-ons
Story 1: Boomerang of the trompo spinning
Story 2: Poll. "Adobada or al pastor?"
Story 3: Repost the spot's IG handle with a "GO" sticker
03Mon · May 19
🚶 District TourReel · 30 sec12pm PST
Concept
Walk-around at a specific District E intersection or park that has a visible problem (potholes, broken streetlight, abandoned lot). Manny gestures at the issue, no narration script. just real reaction. Voiceover laid in afterward: "This is the corner of ___. Six months. Nothing's moved. Here's what I'd do on day one."
Caption
District Tour · Stop 1.
[corner of ___ & ___]. Drove past this every week growing up. Six months ago this got flagged for repair. Six months later. same hole, deeper.
This is exactly what's wrong with how District E gets ignored.
What's your block's "we've-been-waiting-on-this" project? Drop it below. I'm building the list.
Vegas, let's go. #MannysVegas
Story add-ons (start countdown to fundraiser)
Story 1: Countdown sticker. "8 days · @ Dream & Desires"
Story 2: Quote pull from the reel ("Six months. Nothing's moved.")
Story 3: Link sticker to mk.presvault.com. "RSVP if you haven't"
04Tue · May 20
🎙 Real Talk TuesdayReel · 60 sec5pm PST
Concept
Manny at his kitchen table. Coffee in hand. Sleeves rolled. One take. Tight shot. Topic: housing affordability in Clark County (or whichever issue his team wants leading the bench). End frame: gold K outro.
Talking points (Manny words it himself)
Open: "Real talk Tuesday. Here's what nobody running for County Commission wants to say about housing in Clark County..."
The honest take (1 sentence, blunt)
What the actual problem is (1 sentence)
What he'd actually do on day one (1 sentence)
Close: "Agree? Disagree? Comments are open. I read every one. Vegas, let's go."
Caption
Real Talk Tuesday · Episode 01.
Housing in Clark County. Here's what nobody wants to say.
[Manny's actual position in 1–2 sentences]
This is the conversation District E should've been having for the last 4 years.
Agree? Disagree? I read every comment.
Vegas, let's go. #MannysVegas
05Wed · May 21
🏋 Behind the SuitStory sequence · 6 frames7am PST
Concept
Morning routine in Stories. POV: "what running for office actually looks like at 6am". Pratt-style narration through the day.
Story sequence
Frame 1: Alarm clock. "5:47am. Why."
Frame 2: Coffee being poured. "Fuel."
Frame 3: Gym mirror selfie. "Stress relief. And vanity."
Frame 4: Reading the news on his phone. "Catching up on what broke overnight"
Frame 5: Tying tie. "The armor goes on"
Frame 6: In the car heading out. "Day 5 of taking back my IG. Vegas, let's go."
Feed post (same day, evening)
Behind the Suit.
People ask what running for office looks like. It looks like this. 5:47am, two coffees deep, hands a little tired from a day of meeting people who actually live here.
Worth it. Every minute.
Vegas, let's go. #MannysVegas
Suggested spot: a Filipino, Vietnamese, or Korean spot in District E. broadens the coalition story. Pratt-tone caption tagging the owner. Same 3-slide carousel format as Day 2.
Real Talk Thursday · concept
Topic: water/drought policy for Clark County (or whichever issue is #2 on the team's list). Same kitchen-table setup. Same 60-sec format.
Real Talk caption
Real Talk Thursday · Episode 02.
Water. Vegas. We have to talk about this honestly.
[Manny's 1–2 sentence position]
The Commission has spent more time arguing than acting. Day one for me looks different.
Vegas, let's go. #MannysVegas
07Fri · May 23
👑 Fundraiser ArcSingle + Stories11am PST
Concept
"4 days out" tease. Single feed post: Manny holding a printed invitation (the actual flyer). but with the address blurred / out of frame. Caption builds intrigue without leaking the venue. Cross-promotes the gated RSVP flow.
Caption
4 days out.
Wednesday night. Dream & Desires Mansion. An evening with the people building what comes next in District E.
If you've already RSVP'd. your seat number's waiting. If you haven't. link in bio. Real ones know. Tell them.
(Address comes with the RSVP. That's by design.)
Vegas, let's go. #MannysVegas
08Sat · May 24
🤝 Coalition Drop #1Carousel · 2 slides3pm PST
Concept
Feature a known small business owner, teacher, faith leader, or first responder in District E. Manny + that person. Tag generously. Two slides: posed handshake + candid mid-laugh. Real conversation, no scripted endorsement.
Caption
Met up with [@name] today. [role / what they do for District E].
We disagree on a couple things. We agree on more than I expected.
Building District E means showing up for the conversation BEFORE you need the vote.
Vegas, let's go. #MannysVegas
09Sun · May 25
👑 Fundraiser ArcStory sequence · 5 framesAll day
Concept
"2 days out." Walk-through of the mansion (INTERIOR ONLY. never the street, never the address). Pool. Dining hall. Foyer. Show what guests are walking into. Build anticipation.
Story frames
Frame 1: Countdown sticker. "2 DAYS"
Frame 2: Pool / patio shot. "The room we're going to fill"
Frame 5: Manny in the empty space. "Wednesday. Vegas, let's go."
10Mon · May 26
👑 Fundraiser ArcReel · 30 sec12pm PST
Concept
"1 day out." Direct-to-camera Reel from inside the venue (interior backdrop, NO street visible). 30 seconds. Manny saying what tomorrow night means. Last call for RSVPs. link in bio.
Caption
24 hours out.
Tomorrow night, in a room built for it, we sit down with the people writing the next chapter of District E.
Last call to be in that room. Link in bio. Address comes the moment you RSVP. that's by design, and it's working. Real ones already know.
Vegas, let's go. #MannysVegas
6:30pm: First arrivals (NO faces yet unless permission)
7:30pm: The room is full. wide shot with no individual faces, just the energy
9pm: A quiet moment looking over the room
10pm: Closing the night. "Tomorrow, recap."
Feed post (post-event, 11pm)
An evening of consequence.
Tonight District E showed up. Every seat filled. Every conversation real. Every contribution multiplied.
If you were there. thank you doesn't cover it. If you weren't. we're just getting started.
More tomorrow.
Vegas, let's go. #MannysVegas
Photo permissions: never post a guest's face in a feed post or named story without explicit verbal permission. Wide shots of the room without identifying faces are always safe.
12Thu · May 28
👑 RecapCarousel · 5 slides11am PST
Concept
The morning-after recap. Slide 1: wide of the full room. Slide 2: candid of Manny mid-speech. Slide 3: a detail shot (gold tablesetting, K-mark menu, etc.). Slide 4: a group shot with the highest-permission supporters. Slide 5: a quote-on-black with a line from Manny's speech.
Caption
Last night was unreal.
Seats 21 through [final number]. Every one a real person who said yes when it counted.
To everyone in that room. the friends, the strangers, the people who became allies somewhere between cocktails and dessert. thank you.
This is the coalition that wins District E. Not on Election Day. Tonight. Already.
More to come. Pin this one for me.
Vegas, let's go. #MannysVegas
13Fri · May 29
🎙 Real Talk + 🍽 PlateReel + Carousel12pm + 5pm
Concept
Friday lunch at a District E spot (rotate cuisine. try Ethiopian, Salvadoran, or BBQ for variety). Evening: Real Talk on issue #3 (suggestion: public safety / community policing).
Real Talk caption
Real Talk · Episode 03.
Public safety in District E.
[Manny's actual position in 1–2 sentences]
I'm done with both sides of this conversation talking past each other. Here's where I land.
Vegas, let's go. #MannysVegas
Coalition Drop #2. feature someone who showed up at the fundraiser. Use the introduction itself as the content: "Met @name on Wednesday. Here's what we talked about." Authentic continuation.
Caption
Met [@name] at the mansion Wednesday. Followed up Friday.
[2-sentence story of what they do for District E and what conversation came out of the dinner]
This is what shows up after a real evening. Not handshakes. relationships.
Vegas, let's go. #MannysVegas
Story (evening): the week ahead
Frame 1: Quote pull from one Real Talk this week
Frame 2: "Coming this week". tease 3 new posts (1 Real Talk topic, 1 new neighborhood, 1 new Coalition Drop)
Frame 3: Poll. "Which neighborhood do you want me at next?" (3 options)
After May 30: the system runs itself. Same 6 pillars, same cadence, same voice. Add new Coalition Drops weekly, new Manny's Plate stops daily, new Real Talks twice a week. Keep momentum to the next campaign milestone (debate, primary, ballot deadline).
Hashtag Bank
Hashtag bank
Master reference. Pick from these by post type. Aim for 8 to 15 per feed post (mix identity, district, location, persona, plus 2 or 3 issue/content-type tags). Aim for 3 to 5 per Story.
Mixing rule: always lead with 2 to 3 identity/district tags (Manny + Kess + District E), then add location (3 to 4), then persona/content (3 to 5), then issue or event tags (0 to 3 based on the post). 8 to 15 total is the sweet spot for IG. Stories: 3 to 5 max.
What NOT to use: generic mega-tags like #politics, #usa, #vote (they get buried). Avoid hashtags about national political figures (off-brand). Avoid anything with 1M+ posts on IG (you'll disappear). Local + niche wins.
Asset Library · Aligned to votekess.com
12 posts · his real story, told loud
Hybrid build: votekess.com's red/white brand + Manny's actual bio (Naval Academy → lost his father → Great Recession survivor → 15 years in Vegas → built The Kess Group), expressed through Pratt-energy IG formats (tabloid, manifesto, bumper sticker, quote cards, listicles). Real story. Loud delivery.
Brand alignment: these posts inherit votekess.com's red & white palette so they read as the same campaign. Every post references votekess.com and @mannykess4nv, driving voters to the canonical campaign URL.
From the Recession to the Commission.
Naval Academy. Lost my father there. Survived '08. Got to Vegas with limited resources. Built The Kess Group. Now I'm running.
That's the whole story. The rest is just the work.
#MannyKess #VoteKess #ClarkCountyCommission #DistrictE #LasVegas #Nevada #USNA #NavalAcademy #KessGroup #VegasBuilt #BuilderNotPolitician #EntrepreneurForOffice #ClarkCounty #Vegas2026 #RealTalk
B · Engagement
My story in 7 lines. None of them easy. All of them why I'm doing this.
Read it. Then come find me in the comments.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #LasVegas #Nevada #FromVegas #VegasBuilt #USNA #NavalAcademy #ListenFirst
C · Short pin
This is how I got here. Now you know.
@mannykess4nv · votekess.com
#MannyKess #VoteKess #DistrictE #LasVegas #ClarkCountyCommission
Caption
Every campaign post asks for your vote. Mine starts with the truth.
Naval Academy. Lost my father there. Survived the Great Recession. Rebuilt from zero. Came to Vegas with limited resources. Built The Kess Group.
Now I'm running for Clark County Commission.
That's the whole story. The rest is how we get there. Together.
votekess.com
#VoteKess #MannyKess #ClarkCounty #LasVegas #Nevada #BuiltByVegas #LocalLeader
Best Time
Sunday 11 AM PST · Origin Story Sunday
First Comment
votekess.com if you want the rest.
Cross-Post
TikTok same day · X / Twitter as native carousel
Pin?
Yes. Pin as anchor intro post for the first 2 weeks.
Notes
2. Career timeline · "The path here"
Black-bg square with five chronological beats. Academy → Recession → Vegas → Kess Group → Commission. Each beat = year + label.
"The path here"
1080×1350 · 5-step career arc · ends in "Now this."
The path here. Five chapters. Each one shaped the next.
Naval Academy. Recession. Vegas. The Kess Group. Now this.
Different background. Different commission.
#MannyKess #VoteKess #ClarkCountyCommission #DistrictE #USNA #NavalAcademy #KessGroup #LasVegas #VegasBuilt #BuilderNotPolitician #EntrepreneurForOffice #RealLeadership #ClarkCounty #Nevada
B . Challenge
This is my timeline. What's yours?
Drop a 5-word version of your life in the comments. Real ones do real things.
#MannyKess #VoteKess #DistrictE #LasVegas #ClarkCountyCommission #VegasLocal #ListenFirst #RealTalk
C . Positioning
Naval Academy. Recession. Vegas. Kess Group. Now.
Five stops. One direction.
@mannykess4nv
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission
Caption
This is the path.
1990s. Naval Academy.
2008. Great Recession ate everyone.
2011. Got to Vegas. Limited resources.
2011 to today. Built The Kess Group.
2026. Clark County Commission.
Different background. Different commission.
votekess.com
#MannyKess #VoteKess #ClarkCounty #LasVegas #Nevada #BuiltByVegas
Best Time
Tuesday 12 PM PST · lunch read
First Comment
what year did you arrive in Vegas? drop it below.
Cross-Post
TikTok same day
Pin?
Optional. Strong "who is this guy" post for first-time profile visitors.
Notes
3. Vulnerable personal · "I lost my father at the Academy."
Cream paper-tone bg with large Playfair italic quote. The quieter, more elevated post in the rotation. runs once a month max. Powerful.
This is hard to type.
I lost my father during my years at the Naval Academy. There's no manual for how that shapes a 20 year old. There's no version of you that comes out the same.
Emanuel
#MannyKess #VoteKess #DistrictE #USNA #NavalAcademy
B · Gentle, day-of
For anyone who's lost a parent young: I know.
For anyone who hasn't: hold them closer today.
Emanuel
#MannyKess #VoteKess #DistrictE #LasVegas
C · Sunday reflection
Some posts aren't political. This one's just true.
Emanuel
#MannyKess #VoteKess #DistrictE
Caption
This is hard to type.
I lost my father during my years at the Naval Academy. There's no manual for how that shapes a 20 year old. There's no version of you that comes out the same.
But I learned how to lead from his absence the way some people learn from a mentor's presence. Show up. Stay steady. Carry what other people can't.
That's the kind of Commissioner Clark County deserves. The kind who's been carrying something heavy already.
votekess.com
#MannyKess #VoteKess #LasVegas #Nevada #ClarkCounty #LocalLeader
Best Time
Sunday 8 PM PST OR quiet weekday 9 PM · the audience is alone, scrolling, ready to feel something
First Comment
NO first comment. Let the post breathe. Reply to the first 5 comments with personal "thank you" notes.
Cross-Post
NO cross-post. Keep this on IG only. The intimacy is the format.
Pin?
No. Run once a month maximum. Never as a standalone "look at my trauma" moment.
Notes
4. Origin tabloid · "Limited resources → Built an empire"
Red-bg tabloid headline. "From the ground up" tag, then the before/after framing. References The Kess Group + 15 years explicitly.
From the ground up.
Limited resources. Built an empire. Since 2012. The Kess Group. Restaurants. Real estate. Hospitality.
That's the skill set we need on the Commission.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #KessGroup #LasVegas #VegasBuilt #BuilderNotPolitician #EntrepreneurForOffice #HospitalityIndustry #SmallBusinessNV #ClarkCounty #Vegas2026
B · Receipts
What 'limited resources' built:
Restaurants. Real estate. Hospitality. Hundreds of paychecks signed. Two decades of margins.
That's the resume. The Commission needs it.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #LasVegas #VegasBuilt #BuilderNotPolitician #EntrepreneurForOffice #KessGroup #SupportLocal #SmallBusinessNV
C · Short
Limited resources. Built an empire.
15 years in Vegas. Now I'm here.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #VegasBuilt
Caption
From the ground up.
Got to Vegas with limited resources. 15 years later The Kess Group runs restaurants, real estate, hospitality. Payroll. Permits. Code. Margins. People.
That's the skill set we need on the Commission. Not the ribbon cutting kind. The make the numbers work kind.
votekess.com
#MannyKess #VoteKess #ClarkCounty #LasVegas #Nevada #BuiltByVegas #KessGroup #smallbiz #LocalLeader
Best Time
Wednesday 5 PM PST · after work scroll
First Comment
small biz owners in Vegas. what's the #1 thing the County does that makes your life harder? tag or DM, i read both.
Cross-Post
TikTok same day · LinkedIn (this lands with business audiences)
Pin?
Optional. Pin during weeks the campaign is courting business endorsements.
Notes
5. Strikethrough manifesto · "I'm not a politician. I'm a builder."
White-bg portrait with red strikethrough on "politician" then the manifesto. The cleanest expression of his positioning.
"I'm a builder."
1080×1350 · strikethrough manifesto · the positioning post
For the record.
I'm not a politician. I'm a builder. Vegas built me. Now I'm here to build us back.
Manny
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #BuilderNotPolitician #EntrepreneurForOffice #LasVegas #VegasBuilt #RealLeadership #ClarkCounty #Nevada #VegasLocal
B · Call-out
Read this twice. Then ask any current Commissioner what they've actually built lately.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #BuilderNotPolitician #RealLeadership
C · Signature
My manifesto in five lines.
@mannykess4nv
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #BuilderNotPolitician #VegasBuilt
Caption
For the record.
I'm not a politician. I'm a builder. Vegas built me. Now I'm here to build us back.
Clark County Commission.
votekess.com
#MannyKess #VoteKess #ClarkCounty #LasVegas #Nevada #BuiltByVegas #LocalLeader
Best Time
Tuesday 7 PM PST · peak evening
First Comment
this is the whole pitch. votekess.com.
Cross-Post
TikTok same day · X (the quote will get screenshotted)
Pin?
YES. This is the all-purpose pinned post. Replace only when something stronger ships.
Notes
6. Bumper sticker · "VOTE KESS"
Red-bg square with VOTE/KESS stacked, Clark County Commission line, votekess.com pill. The classic campaign poster.
"VOTE KESS"
1080×1350 · classic bumper sticker · drives to votekess.com
VOTE KESS. Clark County Commission. District E.
Tag a friend who hasn't registered yet. Then go to votekess.com.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #Vote2026 #ClarkCountyVote #LasVegas #Nevada #LocalElections #VoteLocal #ElectionDay2026
B . Urgency
You don't have to like politics to vote local.
VOTE KESS. District E. November 3.
#MannyKess #VoteKess #DistrictE #Vote2026 #ClarkCountyCommission #VoteLocal #ElectionDay2026
C . Shareable
Save this. Post this. Send this.
VOTE KESS. votekess.com.
#MannyKess #VoteKess #DistrictE #Vote2026
Caption
Save this. Send this. Stick this in your story.
VOTE KESS. Clark County Commission.
votekess.com
#VoteKess #MannyKess #ClarkCounty #LasVegas #Nevada #VoteLocal
Best Time
Saturday 10 AM PST · high-share weekend
First Comment
tag someone who needs to see this 👇
Cross-Post
Everywhere. This is the shareable graphic.
Pin?
Optional during get-out-the-vote weeks (last 2 weeks before election day).
Notes
7. Accessibility flex · "I'm a candidate. Not a hologram."
iPhone-screenshot aesthetic with his REAL phone (702.277.1072) and REAL email (Manny@MannyKess.com). Pure Pratt-energy candidate accessibility move.
"Not a hologram. Try me."
1080×1350 · real phone + email · contact accessibility
I'm a candidate. Not a hologram. Try me.
702.277.1072. Manny@MannyKess.com.
Real phone. Real email. I read every message.
MK
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #AnswerThePhone #ShowUp #LasVegas #Nevada #NotAHologram #RealLeadership #ListenFirst
B . Challenge
Name another candidate in Clark County who posts their cell number.
I'll wait.
702.277.1072.
#MannyKess #VoteKess #DistrictE #NotAHologram #AnswerThePhone #RealLeadership
C . Short
Accessibility isn't an aesthetic. It's a phone number.
702.277.1072.
#MannyKess #VoteKess #DistrictE #AnswerThePhone
Caption
I'm a candidate. Not a hologram.
702.277.1072
Manny@MannyKess.com
Try me.
#MannyKess #VoteKess #ClarkCounty #LasVegas #Nevada #realtalk
Best Time
Monday 9 AM PST · start the week, set the accessibility tone
First Comment
yes that's actually my phone. yes i actually answer.
Cross-Post
TikTok same day · X (good for the "actually answers" framing)
Pin?
No. Run once at launch, then resurface every 4 to 6 weeks if engagement dips.
Notes
8. Naval Academy listicle · "Three things I actually use"
Black-bg portrait with red top stripe. Numbered 01/02/03 in red with white text. Connects military discipline to civic governance.
Three things I actually use at work every day from the Naval Academy.
01. Show up early. Show up prepared. Every time.
02. The mission is not about you. Act like it.
03. When something breaks, you fix it. No 'we'll study it.'
That's the Commission you've been missing.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #USNA #NavalAcademy #ServiceFirst #BuilderNotPolitician #LasVegas #Nevada #RealLeadership
B · Veterans angle
What the Academy gives you. What the Commission is missing.
Three principles. Daily reps.
#MannyKess #VoteKess #DistrictE #USNA #NavalAcademy #ServiceFirst #Veterans #VeteransRunning #RealLeadership
C · Short
01. Show up. 02. Mission first. 03. Fix what's broken.
The Academy in three lines. The Commission in three actions.
#MannyKess #VoteKess #DistrictE #USNA #ServiceFirst
Caption
Naval Academy. Three things I actually use at work every day.
01. Show up early. Show up prepared. Every time.
02. The mission is not about you. Act like it.
03. When something breaks, you fix it. No "we'll study it."
Clark County Commission could use all three.
votekess.com
#MannyKess #VoteKess #USNA #NavalAcademy #ClarkCounty #LasVegas #Nevada #LocalLeader
Best Time
Tuesday OR Thursday 6 AM PST · military discipline vibe in the morning
First Comment
anyone else USNA in Vegas? drop a year.
Cross-Post
LinkedIn (lands with veteran network) · TikTok
Pin?
Optional during Veterans Day week, Memorial Day, or any military-adjacent moment.
Hire LOCAL. Build LOCAL. Vote LOCAL.
That's not a slogan. That's a tax base.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #LasVegas #ClarkCounty #LasVegasSmallBiz #SupportLocal #ShopSmall #SmallBusiness #LocalEconomy #VoteLocal #VegasBuilt #LocalElections
B . Punchy
Three rules. Repeat after me.
Hire LOCAL. Build LOCAL. Vote LOCAL.
#MannyKess #VoteKess #DistrictE #VoteLocal #SupportLocal #ShopSmall
C . Merch tease
Want this on a shirt? Reply 'shirt.'
#MannyKess #VoteKess #DistrictE #VegasBuilt #SupportLocal
Caption
Hire local. Build local. Vote local.
That's it. That's the post.
votekess.com
#VoteLocal #MannyKess #VoteKess #ClarkCounty #LasVegas #Nevada #BuiltByVegas #LocalLeader
Best Time
Friday 11 AM PST · lunch repost · weekend kickoff
First Comment
drop your favorite Vegas small biz in the comments. i'm spending money there this week.
Cross-Post
TikTok · X · Facebook (this is a yard sign worth re-sharing)
Pin?
No. Use as monthly evergreen. Repost quarterly. T-shirt mockup candidate.
Notes
10. Quote card · "I don't owe favors. I owe people."
White-bg Playfair italic quote, elegant restraint. Counter-balances the louder posts in the rotation.
11. Hospitality credential · "I built restaurants. I know what running a place takes."
Red gradient bg, faint plate icon, body lists what hospitality teaches: "payroll. permits. code. people. real margins." Translates business experience to civic.
"I built restaurants."
1080×1350 · The Kess Group credential · business → civic translation
I built restaurants. I know what it actually takes to run a place.
Payroll. Permits. Code. People. Real margins. That's the County Commission you've been missing.
The Kess Group . Since 2012.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #KessGroup #HospitalityIndustry #LasVegasFood #VegasEats #SmallBusiness #SupportLocal #LasVegas #VegasBuilt #EntrepreneurForOffice #SmallBusinessNV
B . Industry rally
For every restaurant owner, GM, line cook, and server who's ever fought a permit board:
I see you. I've been you. I'm running for you.
#MannyKess #VoteKess #DistrictE #HospitalityIndustry #LasVegasFood #VegasEats #SupportLocal
C . Five words
Payroll. Permits. Code. People. Margins.
If you've never managed all five, you shouldn't manage a Commission.
#MannyKess #VoteKess #DistrictE #KessGroup #SmallBusinessNV
Caption
I built restaurants.
Payroll. Permits. Code. People. Real margins.
That's the County Commission you've been missing. Not a podium. A spreadsheet that closes.
votekess.com
#MannyKess #VoteKess #ClarkCounty #LasVegas #Nevada #KessGroup #VegasEats #vegasrestaurants #hospitality #smallbiz
Best Time
Thursday 12 PM PST · lunch (when the audience is IN restaurants)
First Comment
favorite Vegas restaurant. go.
Cross-Post
TikTok · LinkedIn (industry crowd)
Pin?
Optional during weeks featuring restaurant partner endorsements.
Notes
12. Origin story · "15 years ago I chose Vegas"
Cream gradient portrait with massive "15 YEARS" header, his arrival narrative in elegant italic, Permanent Marker sig. Echoes the votekess.com Vegas-builder positioning.
"15 years ago I chose Vegas."
1080×1350 · origin story · "asking to build back the Commission"
A true story.
15 years ago I chose Vegas. Got here with limited resources. Built The Kess Group. Built a life. Now I'm asking to build back the Commission.
Manny
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #LasVegas #Vegas #VegasBuilt #FromVegas #LasVegasMade #ClarkCounty #Nevada #VegasLocal #VegasLife
B · Anniversary tone
Vegas didn't pick me. I picked Vegas.
15 years later, still here, still building, still committed.
#MannyKess #VoteKess #DistrictE #LasVegas #VegasBuilt #FromVegas #VegasLocal
C · Short
Year 15 in Vegas. First time on a ballot. Let's go.
#MannyKess #VoteKess #DistrictE #VegasBuilt #VegasLocal
Caption
15 years ago I chose Vegas.
Got here with limited resources. Built The Kess Group. Built a life.
Now I'm asking to build back the Commission.
votekess.com
#MannyKess #VoteKess #ClarkCounty #LasVegas #Vegas #Nevada #BuiltByVegas #LocalLeader #vegaslife
Optional. Strong "Sunday paper" post for new follower context.
Notes
13. Greentext · "> be me"
Internet-native 4chan-style greentext on terminal green. His real story told in the meme format younger Vegas voters live in. Highlights "lost my dad during those years" in red so the gut-punch lands. White-bold for "manny kess," "because vegas built me," and "vote kess." Cult-favorite format. will travel beyond your follower count when it lands with the right comment thread.
figured i should introduce myself.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #LasVegas #VegasBuilt #FromVegas #RealTalk
B . Repost moment
this got more comments than the press release. take notes.
#MannyKess #VoteKess #DistrictE #RealTalk #VegasBuilt
C . Quote tweet style
reposting because the algorithm needs to see this.
#MannyKess #VoteKess #DistrictE
Caption
figured i should introduce myself.
votekess.com
#MannyKess #VoteKess #ClarkCounty #LasVegas #greentext #realtalk #Nevada
Best Time
Saturday 9 PM PST · younger audience peak
First Comment
NO first comment. Let it work.
Cross-Post
X / Twitter SAME DAY (greentext native to that platform) · TikTok
Pin?
No. Max once every 3 weeks (format loses punch with repetition).
Notes
Greentext deploy notes: works best as a standalone post with a SHORT caption like "figured i should introduce myself." Don't over-explain it. people who get it, get it. Don't run more than once every 3 weeks (the format loses punch with repetition). Pin to Stories for 24h after posting to capture the share spike.
14. Statement · "I'm done waiting."
Red-bg portrait with white "I'M DONE" and white-block-on-red "WAITING." Mono body: "15 years building in Vegas. Now it's time to build for Vegas." Pure intent statement.
For the record.
I'm done waiting. 15 years building in Vegas. Now it's time to build for Vegas. Clark County Commission. District E. Running.
Manny
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #LasVegas #VegasBuilt #BuilderNotPolitician #RealLeadership #ImDoneWaiting #Vegas2026 #ClarkCounty #Nevada
B · Engagement
How many of you are tired of waiting on the Commission to do something? Comment 'same.'
#MannyKess #VoteKess #DistrictE #ImDoneWaiting #RealTalk #ClarkCountyCommission
C · Three lines
Year 15. Patience exhausted. Running.
#MannyKess #VoteKess #DistrictE #ImDoneWaiting
Caption
15 years building in Vegas. Now it's time to build for Vegas.
Clark County Commission. Running.
votekess.com
#MannyKess #VoteKess #ClarkCounty #LasVegas #Nevada #BuiltByVegas
Best Time
Monday 6 PM PST · set the week's energy
First Comment
i'm not waiting. you shouldn't either.
Cross-Post
TikTok · X
Pin?
Optional. Strong manifesto alternative if the "builder" post (#5) feels stale.
Notes
15. Catchphrase manifesto · "Vegas, let's go."
White bg, "VEGAS." in black + "LET'S GO." in red, Playfair italic "A movement, not a moment." Brandable forever. Optional sign-off Manny can adopt if it lands.
Manny Kess · Clark County Commission · District E.
Vegas, let's go.
A movement, not a moment.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #VegasLetsGo #LasVegas #VegasBuilt #FromVegas #ClarkCounty #Nevada #Vegas2026 #VegasLocal
B · Catchphrase plant
Catchphrase test. If 'Vegas, let's go' becomes a thing, you heard it here first.
#MannyKess #VoteKess #DistrictE #VegasLetsGo
C · Pure
Vegas, let's go.
That's the whole post.
#MannyKess #VoteKess #DistrictE #VegasLetsGo
Caption
A movement, not a moment.
Clark County Commission.
votekess.com
#VoteKess #MannyKess #LasVegas #Vegas #ClarkCounty #Nevada
Best Time
Friday 5 PM PST · weekend kickoff energy
First Comment
tag someone who's all in 👇
Cross-Post
Everywhere
Pin?
Optional. Use if "Vegas, let's go" organically catches on with supporters.
Notes
16. Fundraiser hero · "May 27 · An Evening of Consequence"
Black bg with white MAY + red 27, Playfair italic invitation copy, "Address shared upon RSVP" oval, mk.presvault.com pill. Bridges the IG audience to the formal invitation site. Pin from May 19 through 5/27.
"May 27"
1080×1350 · drives to mk.presvault.com · pin-worthy
May 27. An Evening of Consequence.
A private reception with Manny Kess.
Wednesday · 6 to 9 PM.
Dream & Desires Mansion · Las Vegas.
Address shared upon RSVP.
mk.presvault.com
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #LasVegas #VegasEvents #FundraiserSeason #Vegas2026 #LasVegasEvents
B · Last call
Last call for RSVPs. May 27. The room is filling.
mk.presvault.com.
#MannyKess #VoteKess #DistrictE #LasVegasEvents #Vegas2026
C · Day-after
Last night. The room. Thank you to every single one of you who showed up.
#MannyKess #VoteKess #DistrictE #LasVegas #ClarkCountyCommission #Gratitude
Caption
An evening of consequence.
Wednesday, May 27. 6 to 9 PM.
Dream and Desires Mansion. Las Vegas, NV.
Address shared with confirmed RSVPs.
mk.presvault.com
#MannyKess #VoteKess #ClarkCounty #LasVegas #VegasEvents #Nevada
Best Time
Pin from Tuesday May 19 (8 days out) through Wednesday May 27. Boost on May 24 (weekend before).
First Comment
if you're already in, see you wednesday. if you're not, link in bio.
Cross-Post
TikTok · Facebook (event-friendly platforms) · email blast same day
Pin?
YES. Pin for the full 8-day arc until the day after the event.
Notes
17. Coalition Drop layout · drop-in photo template
Cream-bg square with two photo placeholder zones (Manny + Partner), "COALITION DROP · No. 01" header, "Real conversations. Real Clark County." tagline. Team replaces the placeholders with actual photos in IG/CapCut before posting.
Coalition Drop
1080×1350 · template · drop in 2 real photos before posting
Coalition Drop . [Number].
Met @[partner]. We talked about [issue]. Here's what they're working on.
Real conversations. Real Clark County.
#MannyKess #VoteKess #DistrictE #CoalitionDrop #LasVegas #ClarkCountyCommission #SupportLocal #VegasLocal #VegasBuilt #ListenFirst
B . Series-positioning
Coalition Drop. The whole point: you don't win District E without the people doing the work in District E. So I show up.
#MannyKess #VoteKess #DistrictE #CoalitionDrop #ShowUp #ListenFirst
C . Invite engagement
Coalition Drop continues. Tag someone in Clark County I should meet next.
#MannyKess #VoteKess #DistrictE #CoalitionDrop #ListenFirst #ClarkCounty
Caption
Coalition Drop · 01.
Met up with @[partner handle] today. [Their role / what they do for Clark County in one sentence.]
We disagree on a few things. We agree on more than I expected.
Building Clark County means showing up for the conversation before you need the vote.
votekess.com
#MannyKess #VoteKess #ClarkCounty #LasVegas #Nevada #CoalitionDrop #LocalLeader
Best Time
Saturday 2 PM PST · high engagement, easy share
First Comment
the [partner's industry/community] in Vegas is who keeps this town running. respect always.
Cross-Post
Tag the partner everywhere. They'll re-share to their network.
Pin?
No. Coalition Drops rotate. Keep the freshest one visible in Stories Highlights.
Notes
18. Story engagement · "Ask me anything"
Red-bg vertical Story with massive "ASK ME ANYTHING." headline, Playfair italic sub "About Vegas. About Clark County. About what's next." Dashed border for IG question sticker placement. DM gold mine when it runs weekly.
"Ask me anything."
1080×1350 Story · run weekly · drop sticker on placeholder
Ask me anything. About Vegas. About Clark County. About what's next.
I read every reply. MK
#MannyKess #VoteKess #DistrictE #AMA #AskMeAnything
B · 24-hr open mic
Open mic. 24 hours. Hit me with your hardest question about the Commission.
#MannyKess #VoteKess #DistrictE #AMA
C · Last call (3 hrs left)
3 hours left to ask. Hit the sticker.
#MannyKess #VoteKess #DistrictE #AMA
Caption
[Story format · drop IG question sticker on the placeholder zone before posting]
Best Time
Sunday 11 AM PST · weekly cadence
First Comment
Answer each incoming question as its own Story over the next 24 hours. Re-share the best ones to the feed.
Cross-Post
Re-create on TikTok as a "i'm answering your questions" Reel
Pin?
Yes (to Stories Highlights). Create a permanent "AMA" Highlight cover that accumulates the best Q&As.
Notes
19. Engagement bait · "I read every comment. Try me."
White bg with black/red "I READ EVERY COMMENT." then "TRY ME." in white-on-red block. The comment-thread starter. Algorithm gold when Manny actually does reply.
"Try me."
1080×1350 · run when engagement dips · max once every 2 weeks
I read every comment. Try me.
Test me. Type something. Watch.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #ListenFirst #AnswerThePhone #NotAHologram #LasVegas #VegasBuilt #RealLeadership
B . Self-deprecating
Reply guy of District E. By choice.
#MannyKess #VoteKess #DistrictE #ListenFirst
C . No-nonsense
This isn't a stunt. This is the bare minimum.
#MannyKess #VoteKess #DistrictE #RealLeadership
Caption
every comment. every DM. every story reply.
i'm building this thing in public. say what you'd say if i was sitting across from you.
votekess.com
#MannyKess #VoteKess #ClarkCounty #LasVegas #realtalk
Best Time
When engagement dips (track via IG Insights). Max once every 2 weeks.
First Comment
go.
Cross-Post
X / Twitter (one-line text version, no graphic) · TikTok
Pin?
No. Use as a momentum-resurrection lever, not a regular rotation.
Notes
20. Yard sign · classic black/yellow alternative
Black/yellow classic-political yard sign aesthetic with VOTE / MANNY KESS / CLARK COUNTY COMMISSION / VOTEKESS.COM. Alternative to the red VOTE KESS (#6). use when you want the visceral "yard sign in the neighborhood" energy.
Yard Sign · B&Y
1080×1350 · black + yellow classic · alternative to red VOTE KESS
Yard sign drop coming soon. Comment 'YARD' if you want one outside your house.
Vote Manny Kess. Clark County Commission. District E. votekess.com.
#MannyKess #VoteKess #DistrictE #ClarkCountyCommission #YardSign #LasVegas #ClarkCounty #Nevada #Vote2026 #VoteLocal #LocalElections
B . Punchy
Black and yellow. Classic. Honest.
#MannyKess #VoteKess #DistrictE #YardSign
C . Aesthetic
Old school yard sign for a from-the-ground-up candidate.
#MannyKess #VoteKess #DistrictE #YardSign
Caption
Save it. Send it. Stick it in your story.
VOTE KESS. Clark County Commission.
votekess.com
#VoteKess #MannyKess #ClarkCounty #LasVegas #Nevada #VoteLocal #yardsign
Best Time
Saturday 9 AM PST · weekend share peak
First Comment
tag a Vegas resident who needs to see this 👇
Cross-Post
Everywhere · this IS the asset for supporters to re-share
Pin?
Optional during the final 2 weeks before election day.
Notes
What's intentionally NOT in this library (and why):
1. Anything that impersonates real media or credentials. No fake tweets (even with correct handle, a fake tweet is still a fake tweet). No fake TV news graphics (BREAKING lower-thirds can be screencapped and passed as real news). No fake WANTED posters (parody is still parody of a real authority format). Anything that could be screenshotted and mistaken for a real artifact is OUT.
2. All made-up stats. Rent comparisons, turnout percentages, "studying it for 4 years" claims. those were invented numbers in earlier versions. They're out until we have sourceable Clark County data.
3. Specific Real Talk policy takes (housing/water/public safety) require Manny's actual platform positions. Drop them in and I'll spin up sourced versions.
4. The K mark stays on the mk.presvault.com flyer where we designed it. It is NOT used as a profile-photo stand-in on any IG-bound post.
How to use these: pair each with a one-line caption that lets the IMAGE do the work. Pratt's secret. the image carries the message; the caption opens the door. Example for the rent or Recession posts: "Real story. Real reasons. Real ones know." + tag votekess.com.
Suggested rotation
Post
Best for
Arc. From Recession to Commission
Pinned post · anchor introduction · first 2 weeks
Path. Career timeline
Carousel feed post · "who is this guy" moment
Father. Lost my dad
Personal Sunday · runs once a month max · always handle with care
Empire. Limited resources
Mid-week feed · responds to "what makes you qualified" questions
Manifesto. I'm a builder
The all-purpose positioning post · pinnable
VOTE KESS
Election week + early-vote pushes · share-bait
Phone. Not a hologram
Once · early in launch · positions him as accessible
Academy. 3 things
Policy-adjacent moments · when he wants to flex discipline
Local. Hire/Build/Vote
Small biz partnership days · supporter-share day · merch tease
Owe. Favors vs people
Anti-corruption moment · responds to opponent's donor flak
Restaurants. I built restaurants
Industry day · when hospitality / small-biz audiences are watching
Vegas. 15 years ago
Origin story · "tell us about you" follow-up · Sunday reflection
Greentext. > be me
Once every 3 weeks max · introduction post for new audience · capture the share spike
Waiting. I'm done waiting
Reposts well on momentum days · pin alternative to the manifesto
Catch. Vegas, let's go
Monthly catchphrase repost · only if the slogan organically catches on
Event. May 27
Pin from May 19 through 5/27 · drives RSVPs to mk.presvault.com
Coalition. drop-in template
2×/week when active partners post · replace photo placeholders first
AMA. Ask me anything (Story)
Weekly · Sundays · stack with Question sticker · DM intake play
Read. Try me
When engagement dips · max once every 2 weeks · don't burn it out
Yardsign B&Y. Black/yellow
Alternative to VOTE KESS red · "yard sign on the corner" energy
Entrepreneur. Investor. Builder.
Credentialing post · pin candidate for 2 weeks · before any major endorsement push
Paychecks. Regulation costs
Speak to small biz coalition · run before chamber events · pair with restaurant tagging
Need variants or net-new posts? All 12 are URL-parameterized via ./_render/asset-template.html?type=<name>. Want a post about a specific local issue, new endorsement, or a fresh hook? Ping me and I'll batch new ones in the same voice.
Posting Workflow
How we operate the account
The pipe
Draft. Captions + visual concepts drafted in this playbook (or new ones generated in the voice). Same-day, never pre-batched 2 weeks out.
Approval. Sammy / Manny / the team thumbs-up via text or chat.
Asset capture. Manny shoots the actual phone footage / photo. Sammy receives via AirDrop or shared folder.
Post. Driven via Chrome MCP attached to the isolated Manny profile (port 9223).
Engage. First 20 comments replied to within 1 hour. Repost any tagged Stories.
mk-ig-campaign\launch-manny-chrome.bat (double-click to open)
Credentials
~/.claude/secrets/instagram-mannykess4nv.txt
Co-mingling risk
Zero. completely isolated from any other Chrome session
Reactive content (Vegas moments, viral takes)
When something happens in Vegas worth Manny weighing in on (a local news story, a Strip incident, a community win). react within 90 minutes or skip it. The Pratt voice REQUIRES reactive speed. Manny doesn't need committee approval to react to a pothole that went viral on local TikTok. He needs the playbook so he can respond like himself.
Appendix
Reference & files
Project files
This playbook (live site)
igkess.presvault.com
Playbook source
~/Desktop/08 DEV & CODE/Claude Cowork Folder/mk-ig-site/
Markdown source files
~/Desktop/08 DEV & CODE/Claude Cowork Folder/mk-ig-campaign/
